Ohio is slightly ahead of the nation in health-focused, brand-loyal consumers. Find out about these consumers in the first, in-depth analysis of the Ohio consumer marketplace, the Ohio Health and Wellness Report (there needs to be a copyright symbol after this.) This 199 page report was developed by interviewing 1100 Ohio consumers on their attitudes and behaviors toward health, the environment, fitness, investing, eating, shopping for food and personal care products and more. Not only did we look at the their overall attitudes, but we even asked them what influence them to make their purchasing decisions.

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It's a critical tool to help your company strategically market, analyze your opportunities, develop new products and evaluate any new health and wellness initiatives. Plus, by knowing the sources of influence for consumers, it will save you time and money by knowing which vehicles attract them. Not only will it tell you about what consumers expect from companies entering this marketplace, it will also provide you within an inside look into Ohio's LOHAS (Lifestyles of Health and Sustainability) marketplace, one in four Ohio consumers and one you'll need to really understand to be able to capture marketshare.

Why Should Companies Buy This Report:

According to The New York Times, "LOHAS may be the biggest market you've never heard of, encompassing [goods & services ranging from] organic food, energy-efficient appliances and solar panels [to] alternative medicine, yoga tapes, and eco-tourism." The New York Times July 20, 2003

• To avoid losing market share by not understanding one of the fastest growing health-focused consumer segments. These consumers do not respond to traditional marketing and advertising.
  
• It is the first and only report on the 2005 Ohio Health and Wellness Industry. Ohio Companies will be able to see how Ohio compares to the rest of the nation and how their company can target these consumers.
• It will help you communicate with consumers in a much more meaningful manner and develop long-term relationships

This cutting-edge research report can be purchased in the following ways:

--As a hard copy, bound publication.
Pricing: $4500

--As a PDF.
License (Electronic and hard copy): $6500

--By chapters.
Pricing: $500-$2500 per Chapter

Need additional reports, specific chapter information, or specialized consulting and implementation? Contact us at 614-776-1416 and we can create customized solutions for your company or corporation.