Think you’re green enough to reach the $230 billion dollar green consumer marketplace? You might want to think again.

Take this quiz and find out for yourself if you’re really “in” with the green consumers.
 
 
1. Consumers that buy green products and/or services have:
a. A higher income
b. An average income
c. Neither
 
2. Consumers that buy green consumer products and/or services:
a. Are baby boomers
b. Maybe are 25, maybe they are 65 years – their buying decisions depend on their lifestyle
c. Neither
 
3. Are green consumers more concerned about preventing high cholesterol, diabetes or neither?
a. High cholesterol
b. Diabetes
c. Neither
 
4. Green consumers believe:
a. Your brand and company are inseparable
b. I couldn’t care less about the company; the brand is the most important thing to me
c. Neither
 
5. Green consumers are:
a. Mainstream consumers
b.  LOHAS (Lifestyles of Health and Sustainability) consumers (a specialized niche)
c. Neither
 
6. Green consumers respond better to:
a. Newspaper articles
b. Magazine articles
c. TV stories
 
7. Green consumers will buy green brands just because:
a. They’re environmentally friendly (green)
b. They perform equal to or better than conventional ones
c. Neither
 
8. Green consumers state they have purchased nutritional products most often at:
a. Mass merchandisers (i.e. Wal-Mart, Target, etc.)
b. Traditional grocery stores
c. Neither
 
9. Consumers who are green respond better to:
a. Your article
b. Your ad
c. Your website
 
10. The green consumer marketplace:
a. Is predicted to grow to $845 billion
b. Does not include organic food
c. Neither
 
 
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